Treated, not coated.
Each Bent putter is crafted from 303 stainless steel and treated through a proprietary process that changes the nature of the metal itself — enhancing durability at a molecular level, not just the surface.
Founder Edition — 250 pieces
Treated, not coated.
A limited-release putter precision-milled from 303 stainless steel in Carmel-by-the-Sea, and available by private request.
PLAY. RELAX. BELONG.
The Bent difference
The difference is in the surface.
Most brands decorate the surface. Bent changes the material.
A sound and feel like no other.
The treatment refines the internal structure of the steel to deliver a uniquely soft feel, pure sound, and exceptional feedback on every putt.
Built to last. Engineered to perform.
By transforming the metal rather than applying a surface coating, we create a putter more resilient to wear, corrosion, and the test of time.
Precision engineeredBalanced by designCrafted with purposeBuilt for life
Technical differentiators
Traditional vs. Bent.
| Traditional putters | Bent putters | |
|---|---|---|
| Material | 303 SS / 304 SS | 303 SS (Treated) |
| Surface | Coated / PVD / Painted | Surface Transformation Zone™ |
| Durability | Surface wear over time | Engineered to last a lifetime |
| Feel | Varies depending on coating | Softer, purer, more consistent |
| Acoustics | Dampened or inconsistent | Pure, solid, and consistent |
| Corrosion resistance | Moderate | Superior |
| Aesthetic longevity | Fades / scratches | Stays true, season after season |
Crafted to last
Built with purpose. Delivered like nothing else.
Limited production
Built in small quantities for exclusivity.
Certificate of authenticity
Each putter is individually numbered.
Premium presentation
Walnut case. Brass plaque. Timeless detail.
Concierge experience
From fitting to delivery and beyond.
In memory of the late, great
Dick DeLaCruz
Regarded as a pioneering club designer, Dick DeLaCruz brought decades of forward-looking design expertise to Bent. Former VP and co-founder of Hickory Stick Golf — the forerunner to Callaway Golf — and founder of Goldwin Golf, he designed for Callaway, Cobra, Founders Club, and other leading brands. His contribution to Bent's Luxe and Player Series lines reflects the craftsmanship, innovation, and technical rigor that continue to define the brand.
"Dick was then and still is always three steps ahead of the market."MyGolfSpy
From product to platform
One journey. Three phases.
A legendary putter builds the foundation. A destination defines the legacy.
Phase 1
Launch the putter
- ✓Introduce a category-defining putter
- ✓Establish product credibility
- ✓Build a founding customer base
- ✓Drive early revenue
Phase 2
Build the community
- ✓Curated events & experiences
- ✓Founder connection & story
- ✓Launch wedges & other clubs
- ✓Grow a loyal, engaged community
Phase 3
Bent House
- ✓A private club & flagship destination
- ✓Golf. Hospitality. Wellness.
- ✓Member experiences & programming
- ✓A lasting home for the Bent brand
BENT
The raise
$1.5 million. Roughly $500K left.
$50K
Increments
12 months
Hold, secured by inventory
$82.5K
Back per $50K in
Or convert to equity at the end of 12 months at today's $6.5M valuation.
Review the opportunity